Direct Air exhibiting at Backing Britain Virtual ExpoMember News
In response to the global Covid-19 crisis, Made in Group were forced to cancel their annual manufacturing exhibition and will now hold the industry’s first virtual exhibition of its kind. Beginning on August 17th, this will be a 2 weeklong “Digital Business Festival”, featuring over 30 events and aiming to feature 5,000 delegates.
Backing Britain Live 2020 is being organised by the Made in Group which has two strong networks in the Midlands and Yorkshire, its aim to keep industry connected and help manufacturers collaborate, share best practice and promote British manufacturing.
This will include: Webinars, Conferencing, Round Table Discussions, Networking, Virtual Expo Hall, Digital Mastermind Groups and a Physical Goodie Bag.
Jason Pitt, Chief Executive of the Made in Group, said:
“Made in exhibitions are significant events that many members and visitors look forward to, but like many aspects of our way of life, we have had to make considerable adjustments. We are an innovative organisation when it comes to technology. We do more than many realise. As a business, we have developed a digital platform that allows members to create their own social media microsite, upload news, attend virtual webinars and soon to include virtual mastermind groups, question-and-answer sessions and panel discussions.”
Direct Air’s Managing Director, Allan Dolby said,
“It’s important to have a strong national supply chain so that we can deal with the crisis we have just seen, any event that aims to secure localisation of supply chains can only be a good thing. Our business was founded upon supporting Midlands manufacturing, and we provide maintenance and advice to local engineering businesses. We have a talented workforce and unrivalled quality, it’s time we show how good we are.”
Direct Air are proud and excited to be exhibiting at such an iconic moment in modern industry history and be at the forefront of technological innovation. It is the time for the industry to not only stand up and be counted, but to ultimately embrace change and be enthusiastic in the face of new ways of working, such as virtual networking.
The exhibition already has more than 200 exhibitors confirmed with a footfall target of 5,000 delegates. We’d love to virtually connect with you on the day.